PHILLIP MORRIS
IQOS Superiority Campaign
OVERVIEW
IQOS offers a range of heated tobacco products designed to provide a satisfying taste experience without the ash, smoke, and strong odor of traditional cigarettes. I was assigned to support on theglobal rollout of a campaign featuring print and digital press ads that showcased their newest range of products and devices.
MY ROLE
Print and digital collateral for brand campaigns, from concept design through to final artwork.
